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What Factors Influence Decisions About the Composition of a Promotion

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What factors influence decisions about the composition of a promotion mix?


Definitions:

Sundance Generation

A group of independent filmmakers who gained prominence and recognition through the Sundance Film Festival, starting in the late 20th century.

Direct Address

An unusual presentation of dialogue in which a character in a film breaks the so-called fourth wall (separating the fictional characters from the film spectator) in order to speak directly to the movie audience.

Fiction Film

A movie that tells a scripted, fictional narrative with actors, as opposed to documentaries, which depict real events and people.

Documentary

A term coined by John Grierson in the 1920s to describe formally structured nonfiction films. Documentary has come to refer to any film that is not by design or definition fictional.

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