Advertising Geared Toward Attracting Not Only Customers but Also Potential

question 78

Multiple Choice

Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.

• A) institutional
• B) personal
• C) selective-demand
• D) political
• E) comparative

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Definitions:

Trade Names

Names under which businesses operate and are known to the public, distinct from their legal names.

Customer Lists

A comprehensive collection of information about customers, including contact details, preferences, and purchase history, used for marketing and customer relationship management.

Intangible Assets

Assets that lack physical substance, such as patents, trademarks, goodwill, and copyrights, having value due to the rights and advantages they provide to a business.

Tangible Assets

Physical assets that have a concrete form, such as buildings, machinery, vehicles, and inventory.