Driscoe, Inc

question 188

Multiple Choice

Driscoe, Inc., is in the process of developing an advertising campaign for its new product. It has identified the group to whom it will direct advertisements and has drafted the advertising objectives. Which of the following is not an advertising objective and thus should be deleted from the list?

• A) Increase product awareness.
• B) Hire a marketing manager within one year.
• C) Convey product information.
• D) Increase sales by 10 percent.
• E) Expand the market share by 5 percent.

Understand the definitions and implications of various pleas and their effect on legal proceedings.

Comprehend the nature, types, and consequences of white-collar crimes.

Grasp the concept of corporate and executive liability in criminal actions.

Differentiate between extortion, bribery, and other forms of corruption.