The First Step in Developing an Advertising Campaign Is to

question 172

Multiple Choice

The first step in developing an advertising campaign is to

• A) identify the advertising objectives.
• B) analyze different advertising platforms.
• C) determine which advertising would best reach the target market.
• D) determine who makes up the target audience.
• E) evaluate advertising's effectiveness in reaching the target market.

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Definitions:

Predetermined

Established in advance or determined beforehand.

Lump-Sum Amounts

Single payments made for a group of items or services rather than individual transactions.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent and salaries.

Variable Costs

Expenses that fluctuate directly with changes in production or service levels.