Click It, Inc. Travis Is a Salesperson for Click It, Inc.Click It Does

question 90

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc.Click It does not sell products with its own brand name.Instead, its products are created for different retail stores and carry the store brand.Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units.This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc.When Travis thinks of products and brands adding value to the company that sells them, which concept is he referring to?

• A) equilibrium brand
• B) brand extension
• C) generic name
• D) brand demand
• E) brand equity

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Definitions:

Lake Tanganyika

One of the African Great Lakes, known for its remarkable depth and biodiversity, it is the world's longest freshwater lake.

Cladogram

A diagram that shows the evolutionary relationships among a group of organisms based on shared characteristics, not depicting time or evolutionary distance.

Phylogeneticists

Scientists who study the evolutionary relationships and history among different species based on their genetic information.

Shared Derived Characteristics

Traits that are shared by a group of organisms due to common ancestry, distinguishing them from other organisms.