TCBY Wants to Expand Its Line of Food Products

question 62

Multiple Choice

TCBY wants to expand its line of food products.The company sent surveys to consumers to determine which food items would appeal to them for dessert or snacks.The company is in which phase of new product development?

• A) idea generation
• B) product development
• C) test marketing
• D) screening
• E) business analysis

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Definitions:

Loyalty Program

A marketing strategy that rewards, and therefore encourages, loyal buying behavior, which is beneficial to the business.

Relationship Marketing

A strategic approach to marketing that focuses on building long-term relationships with customers through customer satisfaction and engagement rather than just focusing on individual transactions.

Relationship Marketing

A strategy focused on building long-term customer relationships through personalized communication and tailored offerings, aiming to increase customer loyalty and lifetime value.

Marketing Mix

The set of controllable marketing variables that a company uses to pursue its desired level of sales in the target market.