A New Product Should Be Left in a Test Market

question 67

Multiple Choice

A new product should be left in a test market long enough to

• A) stimulate normal quarterly sales.
• B) sell every prototype produced.
• C) give buyers a chance to repurchase the product if they are so inclined.
• D) establish brand loyalty.
• E) reveal any major design "bugs."

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Definitions:

Information-Processing Capacity

The maximum amount of information an individual or organization can effectively handle and process.

Information Load

The point at which the volume of information exceeds an individual's capacity to process it.

Lean Media

A philosophy and approach focused on creating media content with minimal waste and resources, emphasizing value to the audience.

Nonroutine

Tasks or activities that are irregular or not standardized, often requiring novel solutions and creative thinking.