Click It, Inc. Travis Is a Salesperson for Click It, Inc.Click It Does

question 90

Multiple Choice

Click It, Inc.
Travis is a salesperson for Click It, Inc.Click It does not sell products with its own brand name.Instead, its products are created for different retail stores and carry the store brand.Travis thought that several changes needed to be made to a particular product, but Click It management reminded him that the stores, not Click It, owned the brand.
However, because Click It had been concerned about dropping sales, management listened to Travis's concerns about the company's pricing.He suggested using a different pricing strategy.More specifically, he felt that the company should incorporate a multiple-unit pricing strategy because it would then allow Click It to set a single price for multiple units.This had the potential of increasing sales and therefore profits, so management agreed to consider Travis's suggestion.
-Refer to Click It, Inc.When Travis thinks of products and brands adding value to the company that sells them, which concept is he referring to?

• A) equilibrium brand
• B) brand extension
• C) generic name
• D) brand demand
• E) brand equity

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Definitions:

Tyramine

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Mood Stabilizers

Medications used primarily to treat mood disorders, helping to prevent swings between highs (mania) and lows (depression).

Depressive Episodes

Periods characterized by persistent feelings of sadness, loss of interest or pleasure in activities, and other symptoms of depression.