If Macy's Department Store Managers Looked at Dillard's Department Store

question 172

Multiple Choice

If Macy's department store managers looked at Dillard's department store prices for identical national brands and, based on that information, decided to advertise a sale on those products, they would be exercising which pricing method?

• A) competition-based
• B) demand-based
• C) cost-based
• D) premium
• E) penetration