The Strategy of Charging the Highest Possible Price for a Product

question 188

Multiple Choice

The strategy of charging the highest possible price for a product during the introduction stage of its life-cycle is known as

• A) penetration pricing.
• B) price skimming.
• C) prestige pricing.
• D) sample pricing.
• E) odd pricing.

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Definitions:

Cardiac Attack

Also known as a heart attack, it occurs when the flow of blood to the heart is blocked, causing heart muscle to be damaged or die.

Oxygenated Blood

Blood that is rich in oxygen, typically found in arteries, having been oxygenated in the lungs.

Deoxygenated Blood

Blood that has a reduced oxygen content after circulating through the body and is on its way back to the lungs for reoxygenation.

Arteries

Vessels carrying blood away from the heart.