What Are the Four Main Elements of the Marketing Mix

question 86

Short Answer

What are the four main elements of the marketing mix?

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Definitions:

Average Variable Cost

The total variable cost per unit of output, calculated by dividing total variable costs by the quantity of output produced.

Profit Maximization

The method used by a company to establish the price and quantity of production that generates the maximum profit.

Lowest Output

The minimum amount of goods or services produced by an entity under given conditions.

Shut Down

A short-term decision by a firm to cease operations because current operation is not covering variable costs.