When KFC Corporation Decides on Brand Names, Package Designs, Sizes

question 54

Multiple Choice

When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of marketing mix?

• A) price
• B) distribution
• C) product
• D) promotion
• E) chicken

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Definitions:

General Adaptation Syndrome

A three-stage response that the body uses to respond to stress, consisting of alarm, resistance, and exhaustion phases.

Resources

Assets, materials, or substances that are available and useful in achieving goals or completing tasks.

Type D Personality

A personality type characterized by negative affectivity and social inhibition, often linked with increased risk for stress-related health problems.

Expressing Emotions

The act of conveying feelings and emotions through words, gestures, facial expressions, or other behaviors.