Using Information About Customers to Create Marketing Strategies That Develop

question 97

Multiple Choice

Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as

• A) computer resource management.
• B) customer resource management.
• C) customer relationship management.
• D) customer research management.
• E) e-marketing.

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Definitions:

Perfectly Price-Discriminated

A market scenario where a seller charges each buyer their maximum willingness to pay, capturing all available consumer surplus as profit.

Total Revenue

The total receipts from sales of a given quantity of goods or services.

Sold Units

The number of individual items or products sold by a company within a specified time period.

Price Discrimination

This refers to the practice of selling nearly the same items or services at varying prices in distinct markets by a singular provider.