In Creating a Marketing Information System, Management Would Collect Data

question 18

Multiple Choice

In creating a marketing information system, management would collect data from internal sources such as

• A) its suppliers.
• B) its customers.
• C) competitors' marketing activities.
• D) its sales figures.
• E) economic conditions.

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Definitions:

Planning

The process of setting goals, developing strategies, and outlining tasks and schedules to accomplish the goals.

U.S. Small Business Administration

A federal agency that provides support to entrepreneurs and small businesses in the United States through loans, loan guarantees, counseling, and other forms of assistance.

Net New Jobs

The total number of jobs created in an economy, subtracting the number of jobs lost from the number of jobs gained over a specific period.

Technical Knowledge

Refers to the specific skills, understanding, and expertise required for tasks related to technology, engineering, or other specialized fields.