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Why Does the Selection Process Focus Not on Choosing the Applicant

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Short Answer

Why does the selection process focus not on choosing the applicant with the most qualifications but on choosing the applicant who is most appropriate for the job?


Definitions:

Private Branding

A strategy where products are produced by one company but are sold under another company's brand or label.

Wholesaler

A person or company that sells goods in large quantities to retailers, rather than to the end consumer.

Retailer

A business or entity that sells goods directly to consumers, acting as the final link in the distribution chain from manufacturers to end users.

Segmentation Branding

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, and targeting them with specific brands.

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