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Which of the following is not one of the steps in operational planning?
Click-through Rate
A metric that measures the number of clicks advertisers receive on their ads per number of impressions.
Number of Impressions
The total count of how often an advertisement or digital content has been displayed to viewers.
Electronic Media
Platforms or channels that use electronics or electromechanical energy to broadcast or distribute content to end-users, including radio, television, and internet-based services.
Cost Per Click
A digital advertising model used to direct traffic to websites, where an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
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