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Firms that produce only a small number of products tend to have
Behaviorism
A school of psychology that seeks to define psychological research in terms of observable measures emphasizing the scientific study of behavior.
Objectivity
The quality of being unbiased, unprejudiced, and based on observable phenomena and facts.
Research Methods
Systematic procedures for collecting and analyzing data to increase understanding of a topic or issue.
Mental Representations
The internal images, ideas, concepts, and thoughts that represent one's external reality.
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