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Why Are Small Businesses Prone to Failure

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Why are small businesses prone to failure?

Recognize how consumers' perceptions of value and pricing can be influenced by packaging and framing effects.
Identify cognitive biases such as self-serving bias, endowment effect, and availability heuristic and their impact on behavior.
Comprehend how framing effects influence decision-making and consumer behavior.
Distinguish between neoclassical economics and behavioral economics, especially regarding assumptions of rationality and decision-making processes.

Definitions:

Type 2 Diabetes

A chronic condition characterized by high blood sugar levels due to the body's ineffective use of insulin, often associated with obesity and lack of exercise.

Receptors

are protein molecules on the surface of or within cells that bind to specific molecules, triggering a response by the cell.

Glucagon

A hormone produced by the pancreas that increases blood glucose levels by promoting the breakdown of glycogen to glucose in the liver.

Insulin

A hormone produced by the pancreas that regulates blood glucose levels by facilitating the uptake of glucose into cells.

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