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Businesses Are Generally Placed into Three Broad Categories: Service Industries

question 151

Multiple Choice

Businesses are generally placed into three broad categories: service industries, production industries, and ____ industries.


Definitions:

Customer Service

A support provided by companies to their customers, dealing with inquiries, complaints, or orders, aiming to enhance customer satisfaction and loyalty.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over its competitors due to their loyalty or preference for that brand.

Customer Complaints

Refers to the expressions of dissatisfaction by a customer to a responsible party regarding a product or service.

Brand Recognition

The ability of consumers to identify a brand by its attributes, such as logos, jingles, packaging, etc., which distinguishes it from competitor brands.

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