John and Ruby Couch Just Opened a Computer Store in a Small

question 75

Multiple Choice

John and Ruby Couch just opened a computer store in a small community.Before opening the store, they listened to their SBA counselor's warnings about the importance of having balanced experience-that is, marketing, finance, and personnel experience-in the computer-store business because

• A) their business is unlikely to grow and earn large business profits.
• B) the computer-store business is a fad.
• C) management know-how is insignificant to small-business success.
• D) small businesses survive large businesses by three years.
• E) about two out of three small firms close within the first six years.

---

Definitions:

Self-Concept

An individual's comprehensive understanding and awareness of themselves, encompassing self-image, self-esteem, and the attitudes one holds about oneself.

Humanistic Approach

A psychological perspective that emphasizes the study of the whole person, looking at human behavior not only through the eyes of the observer, but also through the eyes of the person doing the behaving.

Optimistic View

A mindset that tends to expect favorable outcomes and focuses on positive aspects of a situation.

Human Nature

The inherent characteristics, behaviors, and traits shared by all humans.