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Alberto complained that it took some time to locate a distributor of an imported light bulb that he had to replace. He was further annoyed that he had to pay an artificially high price. When asked for his opinion, Alberto would probably argue
Activation
The process in which something is prepared or initiated for use or action, often referring to physiological or neural functions.
Associations
Connections or relationships between thoughts, ideas, or concepts.
Unconscious
According to Freud, a reservoir of mostly unacceptable thoughts, wishes, feelings, and memories. According to contemporary psychologists, information processing of which we are unaware.
Serial Position Effect
A phenomenon in memory that suggests people tend to recall the first and last items in a series best, and the middle items worst.
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