____ Is a Contractual Agreement Where One Firm Gives Another

question 173

Multiple Choice

____ is a contractual agreement where one firm gives another permission to produce and market its product and brand name in exchange for a fee.

• A) Licensing
• B) Exporting
• C) Joint venture
• D) Countertrade
• E) Strategic alliance

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Definitions:

Franchises

Business model that allows individuals or entities (franchisees) to operate a business under the established brand and operational system of the franchisor in exchange for a fee and ongoing royalties.

Self-Service

refers to a system or process that allows customers to perform services for themselves without direct assistance from staff, commonly seen in retail, banking, and online platforms.

Zipcar

A car-sharing company that allows individuals to rent cars by the hour or day, based on an online reservation system.

Target

A specific group of consumers at which a product or marketing campaign is aimed, identified through certain characteristics like demographics, interests, or behaviors.