Mattel, the Maker of Barbie Dolls, Frequently Shows Television Ads

question 119

Multiple Choice

Mattel, the maker of Barbie dolls, frequently shows television ads aimed at children on Saturday mornings, when many children are known to watch cartoons. Some of these ads mix cartoon-type animation and "real" shots of the dolls so that it is sometimes difficult for even an adult to determine what the doll can or cannot do. This most likely represents

• A) a conflict of interest.
• B) an ethical problem because children may be deceived about what Barbie can do.
• C) an ethical concern for many creditors of Mattel.
• D) illegal payoffs, if parents are getting more than they actually know they are paying for.
• E) that Mattel employees need better working conditions and higher pay.

Define and understand the role of cross-channel consumers in modern marketing.

Describe methods of measuring channel performance in multichannel marketing.

Understand the integration of interactive marketing elements to create a comprehensive customer experience.

Understand the major retailers in the United States and their impact on the economy.