"We Are Busy Producing and Marketing Profitable Products for Society

question 206

Multiple Choice

"We are busy producing and marketing profitable products for society to enjoy! Now you want us to provide legal services, day-care centers, and counseling for AIDS victims and alcohol and drug abusers. If we do all these things, what role will the government, church, and family play?" exclaimed the vice president of Milam Corporation. What persuasive argument would you use to influence this manager to become more socially responsive?

• A)Business has the technical, financial, and managerial resources needed to tackle today's complex economic issues.
• B)Social problems affect society in general, so individual businesses probably should not be expected to solve these problems.
• C)By helping to solve social issues, business can create a more stable environment for long-term profitability.
• D)Socially responsible decision making by business firms will not prevent increased government intervention, which only forces businesses to do what they fail to do voluntarily.
• E)Corporate time, money, and talent should be used to maximize profits, not to solve society's problems.

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Definitions:

Shared Rituals

Practices or activities regularly performed in a group setting, fostering a sense of community and shared identity.

Moral Responsibility

The duty to act according to ethical principles, making choices that reflect a consideration for the welfare of others and the greater good.

Brand Community Strategies

Approaches employed by brands to engage and interact with their dedicated communities.

Brand Managers

Professionals responsible for developing and maintaining the image, products, and strategy of a brand.