Examlex
The advent of technology and the Internet has lead to the increased use of information by business managers.
Code of Ethics
A set of principles and guidelines designed to help professionals conduct their business with honesty and integrity.
Foot-In-The-Door Technique
A persuasion strategy that involves getting a person to agree to a small request as a precursor to agreeing to a larger request.
Low-Ball Technique
A persuasion strategy in which an initial, lower price is offered to secure agreement, then raised before the deal is closed.
Bait-And-Switch
A deceptive marketing strategy in which a customer is lured by the advertisement of a low-priced item but then is encouraged to buy a more expensive one.
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