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Throughout a Project, Changes May Occur That Have an Impact

question 35

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Throughout a project, changes may occur that have an impact on the schedule.


Definitions:

Target Market

Refers to the specific group of consumers or organizations a company aims to reach with its products or services.

Benefits Sought

The specific value or advantage consumers look for in a product or service, which drives their purchasing decisions.

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.

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