Total Rand Value Approach Gives

question 17

Multiple Choice

Total Rand value approach gives

• A)equal weight to proposals with larger Rand amounts.
• B)more weight to proposals with larger Rand amounts.
• C)equal weight to all proposals.
• D)less weight to proposals with larger Rand amounts.

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Definitions:

Normative Approach

A method or strategy that is based on norms, or standards and values considered to be typical or correct for a specific group.

Brand Purpose

The reason a brand exists beyond making a profit, often reflecting its values and the social or environmental benefit it seeks to provide.

Ethical Framework

A structured set of guidelines or principles designed to guide decision-making and conduct, particularly regarding moral or ethical issues.