In Order to Observe People's Morals, Values, and Beliefs, Sociologists

question 9

Multiple Choice

In order to observe people's morals, values, and beliefs, sociologists must

• A)spend time in religious locations such as churches and temples.
• B)watch how human beings present themselves to others.
• C)rely exclusively on questionnaires about attitudes and beliefs.
• D)none of these; sociologists do not observe values and beliefs

---

Definitions:

Elaboration Likelihood Model

A theory describing the change of attitudes through different routes of information processing based on the individual's motivation and ability to analyze a persuasive message.

Routes To Persuasion

Different pathways through which persuasive messages can lead to attitude change, including the central route and the peripheral route.

Terror Management Theory

A psychological theory suggesting that humans' awareness of their own mortality drives their behaviors, beliefs, and cultural worldviews, often resulting in efforts to achieve a sense of immortality through legacy.

Theory of Planned Behavior

A theory that predicts an individual's intent to engage in a behavior at a specific time and place, considering the attitude towards the behavior, subjective norms, and perceived behavioral control.