Social Scientists Normally Make Generalizations That

question 13

Multiple Choice

Social scientists normally make generalizations that

• A)are considered laws, and are not subject to change.
• B)are tentative and always subject to change with new evidence.
• C)do not have sufficient evidence to support them.
• D)are not based on any particular evidence.

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Definitions:

Behavioral Segmentation

A segmentation method that divides customers into groups based on how they use the product or service. Some common behavioral measures include occasion and loyalty.

Geographic Segmentation

A marketing strategy that divides the market into different geographical units such as countries, regions, cities, or neighborhoods.

Benefits Segmentation

A market segmentation technique that categorizes consumers based on the specific benefits they seek from products or services, rather than demographic factors.

Psychographics

Used in segmentation; delves into how consumers describe themselves; allows people to describe themselves using those characteristics that help them choose how they occupy their time (behavior) and what underlying psychological reasons determine those choices.