All of the Following Were Critics of and Lamented the Implications

question 11

Multiple Choice

All of the following were critics of and lamented the implications of this new consumerist and technological lifestyle of the 1950s except

• A) traditionalists who felt as if it was degrading to the public's aesthetic, moral, political, and educational standards.
• B) Harvard economist John Kenneth Galbraith, who highlighted the troublesome connection between private opulence and public squalor in a series of books, beginning with The Affluent Society.
• C) William H. Whyte, Jr., editor of Fortune magazine, in his bestselling book The Organization Man.
• D) televangelists like Billy Graham and Oral Roberts, who refused to take part.
• E) Harvard sociologist David Riesman, who criticized the postwar generation as a pack of conformists in his book The Lonely Crowd.

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Definitions:

Brand's Position

Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.

Personality

The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.

Main Strength

The primary or most significant strength or advantage of an individual, organization, or object.