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According to Lewin's field theory,a person's life space is:
Premium Brand
A brand that is perceived to offer higher quality and status compared to standard brands, often accompanied by a higher price.
Manufacturer Brands
Brands owned and managed by the manufacturer. Also known as national brands.
Private-label Brands
Brands owned by a retailer or supplier but not manufactured by them, often positioned as lower-cost alternatives to national brands.
House-labeled Wine
Wine that is branded by the retailer or restaurant selling it, rather than the producer.
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