Examlex
One BTU is defined as ____.
Generating Awareness
The process of making potential customers conscious of a product, service, or brand through marketing and promotional activities.
Unsought Product
A type of product that consumers do not actively seek out to buy, often requiring significant marketing efforts.
Infrequent Purchases
Transactions that occur on an irregular basis, typically involving goods or services that are not bought regularly.
Limited Distribution
A strategy where a product is deliberately distributed to a limited number of outlets or locations to maintain exclusivity or control over the brand image.
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