Addition and Subtraction Are Completely Justified Only When Variables Are

question 17

Multiple Choice

Addition and subtraction are completely justified only when variables are

• A) empirical
• B) inferential
• C) ordinal
• D) interval-ratio

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Definitions:

Usage Rate

The quantity or the extent to which consumers use a product or service within a given timeframe.

Specific Period

A defined length of time during which certain events or conditions occur or are measured.

Patronage

The support or regular business given to a store, hotel, or other service provider by customers.

Behavioral Segmentation

The process of dividing a market into groups based on consumer knowledge, attitudes, uses, or responses to a product.