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Mr.Figley is a manager who does not understand the new electronic production system that his workers use.His major concern is that his division show a profit each quarter, even if the equipment is used improperly.Mr.Figley illustrates the problem of
Reinforcer
Any stimulus that, when presented after a behavior, increases the likelihood of that behavior occurring again in the future.
Punisher
A person or factor that applies a penalty or negative consequence in response to an action, often used in the context of behavior modification.
Unconditioned Response
in classical conditioning, an unlearned, naturally occurring response (such as salivation) to anunconditioned stimulus (US) (such as food in the mouth).
Generalization
The process whereby a response is given to similar stimuli beyond the original stimulus learned.
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