A Negative Contingency Between a Response and an Appetitive Stimulus

question 37

Multiple Choice

A negative contingency between a response and an appetitive stimulus is also known as

• A)positive reinforcement.
• B)negative reinforcement.
• C)punishment.
• D)omission training.

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Definitions:

Demographics

Statistical data relating to the population and particular groups within it, often used in marketing to segment markets by age, gender, income level, and other attributes.

Consumer Behaviour

The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences.

Demographics

Statistical data related to the characteristics of a population, such as age, gender, income, and education.

Psychographics

The analysis and grouping of individuals according to psychological characteristics like their desires and viewpoints, chiefly applied in marketing studies.