The Difference Between Punishment and Negative Reinforcement Is That

question 26

Multiple Choice

The difference between punishment and negative reinforcement is that

• A) punishment increases the target response, while negative reinforcement decreases the target response.
• B) punishment decreases the target response, while negative reinforcement increases the target response.
• C) in punishment, the target response terminates the aversive stimulus.
• D) in negative reinforcement, the response increases the likelihood of the aversive stimulus.

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Definitions:

Message Source

The originator of a communication or information that is being conveyed to an audience.

Match-up Hypothesis

The theory suggesting that the effectiveness of an endorsement depends on the compatibility between the endorser and the product or brand being endorsed.

Star Power

The influence or attractiveness a celebrity has, which is often used in marketing and endorsements to attract customers.

Holmes on Homes

A Canadian television series featuring Mike Holmes, in which he and his team repair or remodel homes that were poorly serviced by previous contractors.