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Describe the difference between accelerants and igniters, and give three examples of each.
Psychographics
Pertains to the study of personality, values, opinions, attitudes, interests, and lifestyles of individuals or groups.
Market Segmenting
The process of identifying and targeting discrete groups within a larger market, each with its own set of needs, preferences, or characteristics, for more focused marketing efforts.
Standardization
The process of making something conform to a standard.
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