Examlex
Which one of the following statements is INCORRECT?
Cross-functional New-product Development Team
A group comprising members from different departments working together to develop a new product.
New-product Idea
A concept for a product that has not yet been introduced to the market, potentially fulfilling a new consumer need or desire.
Customer Experience Management (CEM)
The process of managing the entire customer experience with the company.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically described as the 4Ps: Product, Price, Place, and Promotion.
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