Examlex
Which one of the following statements is INCORRECT?
Communications Mix
The various tools and methods that a company uses to communicate with its target market, including advertising, personal selling, sales promotion, public relations, and direct marketing.
Buzz Marketing
A viral marketing technique that focuses on generating excitement, high conversation levels, and word-of-mouth promotion about a brand or product.
Integrated Marketing Communications Campaign
A strategic approach that combines various promotional tools and communication strategies to deliver a consistent message about a brand to a targeted audience.
Consistent Message
The practice of ensuring that all communication and promotional activities deliver the same core message about a brand or product to maintain brand identity and consumer trust.
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