Examlex
Which of the following is not a reason for firms to engage in value-neutral diversification?
Cross-sellers
Products or services that are promoted to existing customers alongside their original purchases to increase the value of their shopping basket.
Price Premiums
The additional amount that consumers are willing to pay for a product or service that they perceive as having higher value compared to its alternatives.
Frederick Reichheld
A business strategist best known for his work on customer loyalty and the development of the Net Promoter Score (NPS).
Loyal Customers
Consumers who repeatedly buy products or services from the same brand instead of turning to competitors.
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