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Compared to firms implementing an integrated cost leadership/differentiation strategy, a company that successfully uses one dominant business-level strategy should be in a better position to learn new skills and technologies more quickly and to effectively leverage its core competencies while competing against its rivals.
Line Comparison Experiment
An experiment, often associated with Solomon Asch's studies, that demonstrates how social pressure can influence individuals to conform, even when evidence contradicts the group's consensus.
Conformed
The process of adjusting one's behavior or thinking to match those of others, typically in a group context.
Door-In-The-Face Effect
A compliance technique that involves making a large request that is expected to be turned down in order to increase the likelihood that a smaller request will be accepted.
Requests
The act of politely or formally asking for something.
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