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The differentiation strategy calls for a firm to provide products that:
Spiritual Connection
A deep sense of unity or bonding with a higher power, nature, or the universe, often leading to a meaningful experience or understanding of the world.
Attribution Theory
The principle that dispositional attributions are made about others (what the other is “really like”) under certain conditions, such as out-group membership.
Attribution Error
Error made in attributing the causes for someone’s behavior to their membership in a particular group, such as a racial group.
Formal Organizations
Highly structured groups formed for a specific set of objectives or activities, characterized by defined roles and administrative rules.
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