Intangible Resources Include

question 4

Multiple Choice

Intangible resources include:

• A)a firm's reputation for its goods and services
• B)a firm's borrowing capacity
• C)depreciated capital assets
• D)manufacturing facilities

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Definitions:

General Mills

An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

Product Line

A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range.

Cannibalization

A business strategy where a new product eats into the sales of a company's existing products.

New Product

A new product refers to an item or service that has been recently developed and introduced to the market, offering unique benefits or improvements over existing products.