Examlex
The objective of assessing the external environment is to determine the effects of changes in competitor actions and strategy.
Future Sales Volume
An estimation of the quantity of goods or services that a company expects to sell in a future period.
Marketing Mix
The mix of elements a company can manage to encourage consumers to buy its offerings, commonly recognized as the 4Ps: product, price, place, and promotion.
Market Forecast
The projection or estimation of future market trends, sizes, and characteristics based on current and historical data.
Sales in An Industry
The total volume or value of all products or services sold within a specific industry over a certain period.
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