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To be strategically flexible on a continuing basis and to gain the competitive benefits of such flexibility, a firm has to develop the capacity to:
Individualist Cultures
Societies that emphasize the needs and goals of the individual over the collective group.
Collectivist Cultures
Societies or cultures that prioritize the group over the individual, emphasizing community, cooperation, and shared values.
Economic Activity
Actions that involve the production, distribution, and consumption of goods and services within an economy.
Self-Esteem
An individual's subjective evaluation of their own worth, characterized by attitudes of approval or disapproval about oneself.
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