Which of the Following Statements About Private Label Brands Is

question 31

Multiple Choice

Which of the following statements about private label brands is false?

• A) Private labels allow the retailer to control the costs associated with developing, making, sourcing, and promoting the label.
• B) Private labels are advertised in the newspaper as brands and are heavily promoted in stores.
• C) Private label brands are usually sold at lower prices than manufacturer's brands.
• D) Private label brands have been successful in the grocery industry, while failing in most other retail sectors.
• E) Some retailers can't use private labels unless they are part of a buying group.

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Definitions:

Sound Messages

Audio signals or pieces of verbal communication that are transmitted or received, carrying information.

Frequency

The rate at which something occurs over a particular period or in a given sample, often used in the context of sound waves, electromagnetic waves, or statistical occurrences.

Pitch

The perceived frequency of a sound, determining whether it is high, low, or somewhere in between.

Place Theory

A theory in psychology and auditory science suggesting that the perception of sound frequency depends on the location of maximum vibration on the basilar membrane of the inner ear.