Large Chains Which Recognize That Consumer Tastes Vary by Region

question 10

Multiple Choice

Large chains which recognize that consumer tastes vary by region often use a(n) _____ to give each store the flexibility to adjust its merchandise mix.

• A) standard stock list
• B) flexible merchandise planning center
• C) private label branding strategy
• D) localized merchandise planning center
• E) optional stock list

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Definitions:

Expectancy Theory

A motivational theory suggesting that individual motivation is influenced by the expectation of desired outcomes and the attractiveness of those outcomes.

Herzberg's Motivation-Maintenance Theory

A refined explanation of Herzberg's theory specifying motivation factors that inherently motivate employees and hygiene factors needed to prevent dissatisfaction.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, describing a five-tier model of human needs, arranged in a hierarchy that must be fulfilled sequentially from basic physiological needs to self-actualization.

Satisfied Needs

Fulfillment of wants or necessities required for an individual's well-being or contentment.