The Four Basic Types of Objectives That a Retailer Can

question 68

Multiple Choice

The four basic types of objectives that a retailer can formulate are:

• A) financial, gross margin return on sales, return on assets, and return on net worth.
• B) equity, benefactor, consumer choice, and employment.
• C) sales volume, market share, productivity, and profitability.
• D) societal, market performance, personal, and financial performance.
• E) marketing performance, profitability, productivity, and societal.

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Definitions:

Partial Equity Method

An accounting method used for investments, where the investor recognizes part of the investee's income based on the percentage owned.

Unamortized Trademark

The portion of a trademark's cost that has not yet been expensed over its useful life.

Equity Method

An accounting technique used by firms to assess the profits earned through their investment in other companies by reporting these earnings as income.

Amortization

The gradual reduction of a debt over a period of time through regular payments.