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If the Customer's Total Shopping Experience Has Met or Exceeded

question 9

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If the customer's total shopping experience has met or exceeded their expectations,the customer is said to be satisfied.


Definitions:

Contract

A legally binding agreement between two or more parties that is enforceable by law.

Income Effect

The variation in a person's or economy's earnings and its impact on the demand levels for a particular product or service.

Substitution Effect

Describes the change in the consumption of goods as a result of changes in their relative prices, holding the consumer's level of utility constant.

Hourly Wage

The amount of money paid to an employee for each hour worked, often set by legal minimum wage laws or by agreement between employer and employee.

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