An Important Characteristic of the "Millennium Generation" That Retailers Need

question 6

Multiple Choice

An important characteristic of the "millennium generation" that retailers need to remember is:

• A) they have an annual spending power of nearly $500 billion.
• B) they were born between 1965 and 1977 and thus are called the "Children of the '80s."
• C) they number less than 50 million.
• D) they tend to be more traditional and have a conservative lifestyle.
• E) they are a relatively homogeneous group.

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Definitions:

Inclusive Cultures

An organizational environment that values diversity and integrates practices that respect and accommodate differences among its members.

Creative Potential

The capacity of an individual or organization to generate original and useful ideas or solutions.

Economic Growth

The increase in the inflation-adjusted market value of the goods and services produced by an economy over time.

Disabled Workers

Individuals with disabilities who are part of the workforce; their employment is protected and supported by various laws and policies.